Selling merchandise at concert gigs can boost your income whether you're touring or playing local music venues, but how do you determine what to sell and how can you maximise sales at each gig? Here are some tips to get you started.
Choose Your Merchandise
There's no need to spend a small fortune buying custom merchandise when you're just starting out. First, you should you test the waters and determine how much you'll typically sell at each gig. So, when choosing your merchandise, use one of the many online companies who allow you to design your own products without a minimum order quantity.
You simply upload your design, such as your band logo, and they print single units on demand. Start by ordering a dozen or so of each product you want to sell and once you've established demand you can increase your profit margin by ordering larger quantities. Popular products offered by on demand print companies include T-shirts, hoodies, caps and bags, but you don't need to offer the full range.
Custom badges are another popular addition to merchandise tables and can be printed with your band's logo, name or slogan. Badges require very little financial outlay and can be ordered in small quantities from around 50 pieces. Having badges on your merchandise table gives fans the option to go home with an affordable memento that also promotes your band.
Take the following into consideration when choosing your merchandise:
You can't expect to order band merchandise and leave it on a table to sell itself. Here are some tips for maximising sales:
Promotional merchandise can help you get your name out there and gives the impression you're serious and professional. Suppliers usually have an order checking service, so if you're not used to creating and resizing designs to fit the various products you want to sell, ask the print company to check over your work and fix any errors before printing.Share
18 February 2016
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